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THE WORLD'S FIRST

DEDICATED SOCIAL MEDIA

PLATFORM FOR

BEAUTY, HAIR, FASHION & COSMETICS
The global cosmetic products market 
was valued at USD 532.43 billion 
in 2017, and is expected to reach a 
market value of USD 805.61 billion 
by 2023, registering a CAGR of 7.14% 
during 2018-2023.
GLOBAL APPAREL & FASHION MARKET
The fashion industry statistics show that the apparel and textile sector is the 4th biggest in the world. According to Fashion United, the fashion industry has a labor force of 3,384.1 million. Its value is equivalent to 3 trillion dollars. That means, it corresponds to 2% of the world's Gross Domestic Product (GDP).

GLOBAL HAIR MARKET
The hair industry was worth $93.8 billion in 2020 and reports suggest it's now expected to reach $98.7 billion by 2024.
Demographics 
% of internet users who are Beauty Fans 
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COUNTRY 
Brazil: 36%
Italy: 33%
Mexico: 33%
Spain: 30%
Malaysia: 30%
France: 29%
oland: 29%
Portugal: 28%
Vietnam: 28%
Germany: 28%
Thailand: 27%
Hong Kong: 27%
South Korea: 27%
Russia: 27%
Singapore: 27%
South Africa: 26%
Argentina: 25%
UK: 25%
Philippines: 25%
Turkey: 24%
India: 24%
Ireland: 24%
USA: 24%
Indonesia: 23%
New Zealand: 23%
Sweden: 23%
Canada: 22%
Egypt: 22%
Australia: 22%
UAE: 20%
Taiwan: 20%
Saudi Arabia: 19%
Belgium: 19%
Morocco: 19%
China: 18%
Nigeria: 18%
Netherlands: 18%
Ghana: 18%
Japan: 16%
Kenya: 13%
Brazil
0%
Italy
0%
Mexico
0%
Spain
0%
Malaysia
0%
France
0%
Poland
0%
Portugal
0%
Vietnam
0%
Germany
0%
Thailand
0%
Hong Kong
0%
South Korea
0%
Russia
0%
Singapore
0%
South Africa
0%
Argentina
0%
UK
0%
Philippines
0%
Turkey
0%
India
0%
Ireland
0%
USA
0%
Indonesia
0%
New Zealand
0%
Sweden
0%
Canada
0%
Egypt
0%
Australia
0%
UAE
0%
Taiwan
0%
Saudi Arabia
0%
Belgium
0%
Morocco
0%
China
0%
Nigeria
0%
Netherlands
0%
Ghana
0%
Japan
0%
Kenya
0%
Beauty Inspiration 
Beauty Fans Are ... 
%

MORE LIKELY to say that to get inspired/ get ideas is a very important reason for using the internet (53% do)

%

MORE LIKELY to say that they always like to try new products (74% do)

%

MORE LIKELY to want their favorite brands to make them feel cool / trendy (1 in 5 do)

TOP 5 BRAND DISCOVERY ROUTES 
% of Beauty Fans who use the following brand discovery channels 
Ad seen on TV
0%
Word-of-mouth recommendation
0%
Search engines
0%
Recommendation/ comment on a social network
0%
Skill Title 5
0%
ONLINE PRODUCT RESEARCH 
Top 3 Over-Indexes 
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SPOTLIGHT ON FEMALES 
Female Beauty Fans Are ...
%

MORE LIKELY to discover brands via celebrity endorsements (19% do)

%

MORE LIKELY to use product blogs to research online (22% do)

%

MORE LIKELY to say that seeing that product endorsements on social media would motivate them to complete a purchase (25% do)

Social
REASONS FOR USING SOCIAL MEDIA 
Top 3 Over-Indexes 
To follow celebrities/ celebrity news (1.58)
0%
To research/ find products to buy (1.54)
0%
To promote/support charitable causes (1.45)
0%
Beauty Fans Are ...
TOP SOCIAL PLATFORMS 
% of Beauty Fans who have visited the following platforms in the past month
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51% MORE LIKELY to visit Pinterest each month (38% do)

32% MORE LIKELY to visit lnstagram each month

57% MORE LIKELY to follow brands they are thinking of buying something from (38% do)

66% MORE LIKELY to follow vloggers (20% do)

GENERATIONAL SPOTLIGHT
% of Beauty Fans in each generation who watched a consumer review of a product on YouTube last month 
34%
Gen Z
32%
Millennials
21%
GenX
13%
Baby Boomers
AFFLUENT BEAUTY SECTOR
High value commercial sector experiencing impressive growth year on year 
Global Beauty Industry
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The No.1 Beauty Brand in the World
Revenue vs Advertising 
$29.4 Billion Turnover 
$9.21 Billion Advertising 

L.:Oreal spend 31 % of their annual turnover on advertising. 
Top 5 Beauty Social Influencers 
Estimated YouTube AdSense earnings
Huda Beauty yearly earnings: $12.6K- $201.4K 
Nikkie Tutorials yearly earnings: $48.1 K- $770.3K
James Charles yearly earnings: $382.3K- $6.1 M
Jeffree Star yearly earnings: $343.3K - $5.5M
Manny Mua yearly earnings: $23.2K- $370.9K
Estimated lnstagram earnings 
per sponsored lnstagram post:  $12.6K- $201.4K 
per sponsored lnstagram post: $48.1 K- $770.3K
per sponsored lnstagram post: $382.3K- $6.1 M
per sponsored lnstagram post: $343.3K - $5.5M
per sponsored lnstagram post: $23.2K- $370.9K
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SOCIAL GROWTH FOR BEAUTY 
Huge Target audience with a rapid growth in online content 
Global Beauty Industry
TOP 10 LEADING BEAUTY BRANDS
ranked by Instagram followers: 
Kylie Cosmetics 24.2M 
MAC Cosmetics 23.6M
Anastasia Beverly 20.42M 
Hills Sephora 20.03M 
NYY Professional Makeup 14.62M 
Too Faced Cosmetics 13.4M
Urban Decay Cosmetics 11.35M
Morphe 10.66M 
Maybelline New York 10.28M
Benefit Cosmetics 10.17M
BEAUTY CONTENT VIEWS ON YOUTUBE
FROM 2006 - 2018
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DEDICATED PLATFORM

Beauty related content occupies a large majority if social activity inclusive of YouTube, Instagram, Facebook, TikTok, and Pinterest. Despite the clear growth in beauty content, there are currently no social networking platforms exclusively dedicated to the sector. The gap in the market for such a platform is clearly evident.

Establishing a dedicated platform exclusively for the beauty sector opens the door to providing a more focused approach to the user experience, content creation, brands, advertising agencies, and culture. Digital content within the hair and beauty sector is experiencing phenomenal growth with many e-commerce platforms reporting a boom in sales, such as The Hut Group which recently grew to £5.6bn after floating on the stock market Sept 2020. 
ALLOCATION OF FUNDS & EXIT STRATEGY
Sector Sales History and Social Platform Valuations
ALLOCATION OF FUNDS
Funds raised for the beauty platform during the development phase will be used primarily as a catalyst to accelerate the build to achieve a more timely route to market. In addition, the funds would also be used to attract key influencers to the platform to drive traffic, raise brand awareness, increase users, and attract content providers. Funds generated at this stage will also provide a vital role in marketing the platform pre and post-launch across a multitude of media channels and networks.

EXIT STRATEGY
The beauty platform will be primed and prepared for a clear exit strategy, with a sale anticipated shortly after launch. Based on the recent sales of social media platforms such as Instagram, WhatsApp, YouTube, and Twitch, the average acquisition price of a dedicated social media platform is $5.8 Billion.

A percentage of profits generated by the acquisition of 
the beauty platform will be gifted to a charity of the Director's choice. 
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Beautytube 2024